Brief Description Business Process: 3.3.1 CC&B Gather and Maintain Customer Information Process Type: Process Parent Process: n/a Sibling Processes: n/a This process takes place when a new Customer requests any type of service from the Company. Customer contacts Company and Company representative captures Customer Information required to initiate Service. However, if the Customer already has a relationship with the Company or has had them in the past, the same business logic is applied and the same process is used to update the application with additional information related to the customer and services provided to the customer.